Google Ads is introducing an auto-generated ads tool

Google Ads is introducing an auto-generated ads tool using Generated AI

Google Ads will allow marketers to create campaigns his workflow based on sales calls.

Google's vice president of global advertising, Dan Taylor, said advertisers and businesses can now automatically generate ads on the Google Ads platform.

Using large-scale language models (LLM) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on marketers' business her prompts.

"We are learning from the advertiser's landing his page, the well-performing searches, and the headlines already approved by the advertiser to create a completely new creative," he said during a recent visit to India. .

At Google I/O on May 10th this year, Taylor said that Gen AI tools such as P-MAX are being rolled out to marketers and advertisers, and that brands such as Myntra, Samsung, HDFC and Tata are using AI. He talked about helping AIG by adding more and achieving up to 18% higher completion rates. Conversion rate in the marketing mix.

P-MAX combines Google's AI technology across bidding, budget optimization, audience, creative, attribution and more, the company said.

The tech giant also reiterated its focus on privacy amid tightening privacy regulations around the world.A survey of 16,500 people in his 11 markets in the Asia-Pacific region found that eight out of 10 consumers recognize the importance of their privacy and security of their personal information online, he said. said.

“To the extent that he 70 percent of these consumers stop interacting with brands in response to a breach of trust over data. So it is a real consumer issue,” said Taylor.

Days before the government submitted the Digital Personal Data Protection Act to Congress, Google announced enhancements to privacy features such as privacy sandboxes for web and Android, and introduced generative capabilities to its advertising business for marketers.

The sandbox initiative balances people's privacy with business interests, Taylor said.

“We are reimagining Chrome and Android as platforms for privacy, while working with the industry to build web and app experiences that are privacy-focused yet deliver great results.” He added.

Taylor also said the company is working "constructively" with the EU Commission to address concerns about Google's advertising business and avoid conflicts of interest between consumers and advertisers. rice field.

Google has been working on AI tools for a decade, said Taylor, as Gen AI capabilities are leveraged across industries and influence international debate.

“While the public debate on AI may seem relatively new, we have been innovating AI and tools to help consumers and businesses for over a decade.” Annual Google I in May At the /O conference, the company announced an AI tool. Marketers focus on expanding small businesses.

“Indian companies are investing to put digital at the heart of their marketing and we are excited to help them leverage tools such as AI to get the right results,” he said. said.

Tools like Google Products Studio allow businesses to create custom product images for free without costly photo shoots.

He said that AI tools are evolving at the speed of customers and that the Internet economy is expected to grow sixfold to US$1 trillion (approximately Rs 82.25155 crore) by the next decade. He said he wasn't keeping up with the competition. AI, but other marketers are also using his AI.

He also said that news publishers are "seizing the opportunity of generative AI" in terms of content creation and optimization.