Google Ad-Privacy settings for Android

Google gives you more ad options with new 'ad privacy' settings for Android


Did you get the notification "New ad privacy feature is available" on Android? This is a new feature that gives you better control over the ads you see.


Google is rolling out a new feature called "ad privacy settings" that gives users "more choices" about the types of ads they see. As part of Google's Privacy Sandbox Initiative for Android, it "aims to limit covert tracking and collection of user data, including more secure ways to integrate apps with third-party developers."

According to Google, Android now uses your most recently used apps to determine your interests. The app asks her Android for this information and can determine what she prefers based on how she uses other apps.

To protect your privacy, the operating system automatically deletes the themes and data suggested by apps on a regular basis and allows users to block specific themes and apps.

The Privacy Sandbox displays ads based on the interests stored on the device and Ad-ID, a unique ID for ads provided by cross-app and Google Play services to display targeted ads. does not use

This new feature is Google's response to Apple's App Tracking Transparency feature introduced in iOS 14.5, and Google does not offer an alternative for advertisers to regain lost money through cookie-based profiling. and In recent years, Google has made it clear in its Privacy Sandbox for the Web initiative that it wants to move away from cookie-based web tracking. The company said the two projects share a common vision of improving user privacy while supporting ad-based businesses.

On devices running stock Android 13, you can find the Ads Privacy feature by opening the Settings app and navigating to Security & Privacy > Additional Privacy Settings > Ads. There are three settings for him on this page: Ad Themes, App Featured Ads, and Ad Measurement.

As the name suggests, Ad Themes shows you topics of interest based on the apps you've used recently, while App Suggested Ads allows you to identify your favorites and switch between ads in other apps. can. The last option allows the advertiser to request information from her Android to measure ad performance.

As the company rolls out "Ad Privacy" settings through Google Play Services, it may take some time for new features to become available on your device.



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